What is Customer Relationship Management?

Customer Relationship Management, or CRM for short, is like having a super organized friend who remembers everything about everyone. Imagine you have a lot of friends, and you want to make sure you keep track of their birthdays, favorite games, and what they like to eat. That’s a bit like what businesses do with CRM!

CRM is a system that helps businesses manage all the details about their customers. It keeps track of who bought what, when they bought it, and what they might like to buy next. With CRM, businesses can make sure they’re treating their customers well and offering them things they actually want. It’s like keeping a notebook where you write down all the important things about your friends so you can always make them happy.

This system is really important because it helps businesses grow. When a business knows its customers well, it can give them better service, which makes customers happy. Happy customers are more likely to come back and tell their friends about the business, which is great for everyone!